If you've ever bought a car, you've seen this con in action.
You want to buy the car at a certain price. The salesman switches tactics. Instead of talking total out-the-door price,
he starts throwing around "monthly payment" figures. Those numbers get adjusted up and down as
things are added and subtracted. You
finally give up and say "okay" when the monthly payment gets to a
number you think you can afford.
But when you finally sign the contract, you learn that
instead of paying the $22,000 sticker price for the car, or the $20,000 you
intended to pay, you're signing for a grand total of $25,000. Oh, and the way those payments got lowered? You're on the hook for six years instead of
the traditional four.
Welcome to the Car Con Game. Become familiar with it.
Get comfortable with it. Because
it's likely the City of Mesquite will use it to bamboozle businessowners and
newcomers.
Most of the current council members have stated at one time
or another that Mesquite has to become more "business friendly." As a part of that claim, more than a couple
have indicated that one of the ways to do that is to dial back the unreasonably
high business license fees, impact fees, environmental fees, and permit fees
that have defined the city over the last few years.
In listening to those council members agree that fees are
too high, you might get the impression that they're going to fix it by lowering
or eliminating some of those fees.
But ask any patient of modern medicine and they'll tell you
-- knowing and acknowledging that something is broken isn't the same as fixing
it.
Based on a series of terrific interviews with the council
members by Barbara Ellestad of Mesquite Citizen Journal, it's beginning to smell
as if the council might try to use the Car Con Game on the citizens.
Most of them talked about the fees being high, and that
they're going to correct that.
How?
Wait for it...
By allowing the business to make payments.
It's offensive that governments are just now getting around
to a concept that's been used for centuries.
But it's scarier when you look at where this is going. And you don't have to look any further than
your television set.
Have you noticed that most of the big car makers no longer
show the MSRP (Manufacturer's Suggested Retail Price) when they discuss their
cars? Instead, they show monthly
payments. Even better (and even more
deceitful) is the fact that the number they put out is often a lease payment
instead of an actual car payment.
However, by playing this game, they have managed to increase
the price of a car way beyond the rate of inflation. A 1970 Ford Mustang cost $2,721 in 1970. Today a 2012 Mustang costs $22,200. When you factor in the inflation rates
between 1970 and 2012, the price should be $16,658. Instead, because payments have slowly been stretched from a two
year term to a six year term, people think the payments are
"reasonable."
By applying payments to license fees that are already too
high, it gives the city a chance to increase rates over the next few years
without being noticed because it won't "hurt as much" when spread out
over a year.
And don't forget about interest. Keep a close eye on discussions about what that rate is
going to be.
To be fair, payments are a good idea, and it's a positive
move that the council is considering the concept (although it should have been
an option from the beginning in 1984).
And if it is done in conjunction with an actual fee rate
decrease? Then every council member who
votes "yea" deserves to be lauded and re-elected, and companies from
around the country should line up for a chance to do business in our town. We will have truly rolled out the Welcome
Mat.
But if it's used to cover up and pretend that those
outrageous license fees have gone down?
Well, let's just say that politicians and car salesmen are
often cut from the same cloth, so it wouldn't be a surprise.
Just make sure that, as public citizens, you follow the
phrase that has been a part of car buying since the invention of the wheel:
Caveat Emptor. Let the buyer beware.